John Cena continues to be in the news for something other than pro wrestling. After 18 years with ICM, John Cena has now transferred everything to WME. Furthermore, the same agency that represents Dwayne “The Rock” Johnson is now representing Cena.
Cena’s longtime agent announced that he would be creating a new management company Friday. It is signaling the first time that an actor has split from one manager to work with his new agency. Cena will continue to work with Baime as his manager. However, he will have other aspects of his career handled by WME.
The ICM merger with CAA is still in the process of being approved, which causes frustration for many ICM members. The reasoning behind the U.S. Justice Department’s scrutiny of this merger is unknown at this time. According to industry reports, Cena was offered to stay with the WWE but he signed a contract with WME within just one day.
Baime, who has been the marketing director of pro wrestling legend John Cena in recent years, has helped him with a successful surge in Hollywood. Cena was recently tapped for two dynamic roles for DC Entertainment, as Peacemaker in both The Suicide Squad and a solo series on HBO Max. The TV series has been renewed for a second season and Cena is also a co-host and executive producer on TBS’ Wipeout.
Cena works for Warner Bros. and is expected to appear in the next 2 Fast & The Furious movies as well as two Amazon Studios movies, Officer Exchange and Heads of State. Cena also does voiceovers for Honda ads.
John Cena returned to WWE last summer as part of the Summer of Cena angle ahead of his match with WWE Universal Champion Roman Reigns at SummerSlam. Cena worked house shows and television leading up to the pay-per-view.