During the Brew Bound Podcast, Steve Austin talked about being able to drink his own beer at WrestleMania 38.
During the days contrast and during both nights, you could see The New Broken Skull Lager. An experienced eventer, it felt satisfying to pass through the challenge.
“I have drank everybody’s beer in the past,” he said. “I’ve been drinking beer my whole life, and I don’t speak technical beer language. But, we have given all those other brands a little bit of a rub by using their beer. So, to go out there and drink our own beer was very satisfying.”
During his career, Steve Austin was never given a beer sponsorship, but they weren’t interested in having him as a role model. At one point, they tried to pitch a beer sponsor to WWE, but the brewer was not interested.
“Well, it was an option, we actually pitched a beer company, and I won’t name their name. But we’ve all heard of them, and they’re very popular,” he said. ” I just think it was due to the fact that I was very aggressive, maybe a little controversial. My mother used to tell me, ‘Steven, if you were on TV when you were a kid, I wouldn’t let you watch you.’
“So, I just think what I was doing was very cutting edge, it was very edgy. And that was the tip of the spear as far as the Attitude Era is concerned. So, I just don’t think I was someone’s idea of what a role model for their beer would look like at that time.”
Steve Austin responded to Kevin Owens by saying that he was drinking beer because of the side effect of having cottonmouth due to a lack of saliva and tequila.
“Man, it was a bunch, and the thing about it was, I have been gone for so long, 19 years. You cannot replicate that type of setting in your home gym, I work out all the time here,” he said. “I was doing all kinds of cardio, circuits, stuff like that. But, I kept calling for those beers, not to gratuitously advertise them, but because I genuinely had cottonmouth.
“So, anytime I needed a breath of air, or just needed to wet my whistle, I’d call for my beer guy to throw me a beer. Of course, I’d toss it, and continue on with the spectacle that we were presenting. Luckily, anyone that watched that PPV, or everyone there in attendance knew we weren’t going to have a scientific back and forth match. It was going to be a brawling spectacle, and that’s exactly what it was.”