The world of WWE Premium Live Events (PLE) may soon see Paris, France enter the arena. According to reports from Fightful, internal discussions within the company indicate that WWE Backlash 2024 could be heading to the iconic city of Paris. While no official agreement has been inked yet, the notion of holding this significant event in the city of lights is reportedly being given serious consideration.
This revelation arrives on the same day WWE unveiled its first-ever German PLE, “Bash in Berlin,” slated for August 31, 2024, at the Mercedes-Benz Arena. Moreover, it falls just a month after WWE announced that the 2024 Elimination Chamber will take place on February 24, 2024, at the Optus Stadium in Perth, Australia.
WWE’s pursuit of international expansion is not new. Nick Khan, WWE’s Chief Revenue Officer, has previously expressed the organization’s ambition to secure site fees from governments around the world, facilitating the hosting of WWE premium live events in different global cities. This approach is aimed at both enhancing the WWE brand’s reach and bolstering its financial prospects.
Notably, WWE’s venture into international territories has been lucrative in the past. In 2022, the Welsh government extended nearly $3 million in subsidies for the Clash at the Castle event. Similarly, the Puerto Rican government provided approximately $1.5 million in support for WWE Backlash 2023. These instances underline the willingness of governments to invest in hosting WWE events for the economic and promotional benefits they bring.
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Further adding to the picture, an article published in the Catalyst on Tuesday disclosed that the tourism board of St. Petersburg/Clearwater, Florida, committed $500,000 to bring the Royal Rumble to Tropicana Field in January, indicating the growing trend of governments and organizations collaborating with WWE to host high-profile events.
The prospect of Paris hosting WWE Backlash 2024 is a testament to the global appeal of professional wrestling and WWE’s strategic expansion efforts to connect with fans worldwide.
The WWE Premium Live Events (PLE) landscape could soon welcome Paris, France into the fold. According to reports from Fightful, WWE is in internal discussions about the possibility of hosting WWE Backlash 2024 in the iconic city of Paris, although no official agreement has been confirmed at this time.
This development follows WWE’s recent announcement of its first-ever German PLE, “Bash in Berlin,” scheduled for August 31, 2024, at the Mercedes-Benz Arena, and the earlier revelation that the 2024 Elimination Chamber would take place on February 24, 2024, at the Optus Stadium in Perth, Australia.
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WWE’s pursuit of international expansion aligns with the organization’s strategy to secure site fees from governments worldwide, thereby increasing the reach of WWE’s brand and its financial prospects.
Past instances, such as subsidies provided by the Welsh government for the Clash at the Castle event and support from the Puerto Rican government for WWE Backlash 2023, illustrate governments’ willingness to invest in WWE events for their economic and promotional benefits.
Furthermore, governments and organizations are increasingly collaborating with WWE to host high-profile events, as demonstrated by the tourism board of St. Petersburg/Clearwater, Florida, committing $500,000 to bring the Royal Rumble to Tropicana Field in January.
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The potential for Paris to host WWE Backlash 2024 underscores the global appeal of professional wrestling and WWE’s strategic efforts to connect with fans worldwide.