AEW’s future is on the cusp of a significant turning point as the company’s media rights deal with Warner Bros. Discovery (WBD) nears its expiration at the end of 2024. Speculation about AEW’s next steps has intensified, especially with the exclusive negotiating period between AEW and WBD coming to a close.
Imminent Announcement
Dave Meltzer of the Wrestling Observer Newsletter has reported that an announcement regarding the new deal could come “imminently.” This follows comments from AEW President Tony Khan during the pre-AEW x NJPW Forbidden Door media call. According to Meltzer:
“There are expectations the deal would be announced imminently, maybe even before the expiration of the exclusive window for negotiating that is just about over. I will say that we’ve gotten people who say they know from all over saying completely contradictory things about the talks. It’s really a moment of truth and how it turns out will greatly shape the next several years.”
Contradictory Reports
The situation is shrouded in conflicting reports from various sources, each offering different perspectives on the ongoing negotiations. Khan has hinted at positive developments, describing the prospective deal as a “game changer.” However, rival promotions have suggested the opposite, indicating a strategic play to influence public perception.
“Khan has strongly suggested it’s good news and a game changer, and his rivals, quietly, have been getting word out it’s the opposite, because that’s how the game is played.”
Timing and Ratings
The timing of the deal coincides with a challenging period for AEW, marked by a significant drop in Wednesday night ratings during the second quarter. This decline comes at a critical juncture, potentially complicating the final stages of negotiation.
“This is not necessarily indicative of the final result, but it absolutely was the worst time possible for the Wednesday ratings to drop so significantly in quarter two, while the finishing touches were being put together.”
With WBD facing its own financial challenges, the outcome of these negotiations will be pivotal in shaping AEW’s trajectory over the next several years.
Britt Baker Close to AEW Return
In other AEW news, Tony Khan provided an update on Britt Baker’s status during the same media call. The former Women’s World Champion has been sidelined since mid-September 2023 due to an undisclosed injury. Khan confirmed that Baker is nearing a return to the ring:
“The AEW boss said Baker is close to being ready to get back in the ring after dealing with an undisclosed injury.”
Baker’s return is highly anticipated, and she is expected to be cleared to compete “very soon.”
Stephen’s Insight
The imminent media rights deal is a crucial development for AEW, potentially influencing the promotion’s financial health and strategic direction. The conflicting reports and timing challenges add layers of complexity to the situation, highlighting the high stakes involved.
Britt Baker’s return will also be a significant boost for AEW’s women’s division, enhancing the roster’s depth and star power. As AEW navigates these pivotal moments, the outcomes will undoubtedly shape the company’s future in the competitive wrestling landscape.
