In a surprising announcement that sent ripples through the wrestling world, This marks the first occasion All In will depart from the renowned Wembley Stadium in London, where it first gained recognition in wrestling. The announcement was made at the recent AEW All In Texas press conference, generating excitement from fans and stakeholders.
The choice by AEW to host All In in Texas is viewed as a major achievement in the company’s growing presence in the world of sports entertainment. Globe Life Field, a huge venue with more than 40,000 seats, will host another significant event for AEW. Local media extensively covering the move indicates clear anticipation, an uncommon occurrence for a wrestling conference.
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Many AEW wrestlers reacted positively to the announcement, showing excitement over the company’s bold decision to move to Texas. Key AEW celebrities stated that the press conference was the most significant in AEW’s history and illustrates AEW’s path of growth and ambition. For AEW, this is not just an occasion; it signifies their commitment to establish and grow their worldwide influence.
Nevertheless, some skeptics believe that AEW’s choice to move All In to Texas may not be solely based on strategy. Wrestling icon Jim Cornette, famous for his outspoken and sometimes contentious opinions, provided a unique point of view. On his well-known podcast, Cornette proposed that the maneuver might be a way to divert attention from underlying problems within the organization.
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In episode 256 of his podcast, Jim Cornette did not hide his skepticism of AEW’s decision. He speculated that AEW’s reluctance to return to Wembley Stadium is due to concerns about declining ticket sales. According to Cornette, AEW may be “trying to soften the idea of not playing Wembley” by making the Texas announcement so far in advance. “They said, ‘Yeah, we’re going back to London in 2026,'” Cornette continued, emphasizing that AEW chose its words carefully and avoided any direct mention of Wembley Stadium.
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Cornette further suggested that AEW’s decision could be influenced by WWE’s growing international presence. Cornette cited the unique circumstances that made AEW’s Wembley debut such a big success, saying, “Wembley was a phenomenon last year for all the reasons we discussed, so the flowers have worn off.” He noted that WWE’s reluctance to host major events in Europe has created a void that AEW has exploited in the past. But now that WWE seems ready to expand internationally, the dynamics are shifting.
The wrestling world is accustomed to fierce competition, and AEW’s move to Texas may be seen as a preemptive strike to maintain momentum. Cornette suggested that WWE’s expansion plans may have forced AEW to secure a major U.S. venue like Globe Life Field before WWE entered and dominated the European market.
Why announce so early? The strategy behind AEW’s timing
Adding further intrigue to this story is AEW’s decision to announce the Texas location for All In 2025 a full year in advance. According to the reports, this early announcement is a departure from AEW’s usual strategy of announcing the location closer to the event date. So why was the change made?
The answer appears to lie in AEW’s desire to meet European fan expectations and avoid disappointment. AEW is looking to lessen the surprise for fans expecting a Wembley show next year by revealing its 2025 location ahead of time. The decision also enables AEW to assess how fans are reacting and make necessary changes to their strategy, especially with WWE’s increasing presence in global markets.
The choice will probably be influenced by several factors, such as fan engagement, ticket revenue, and WWE’s future initiatives. AEW has not completely dismissed the idea of holding another event in Europe next year, but it may take place in a smaller venue. Currently, everyone is focusing on Texas and what is projected to be a crucial moment in AEW’s continuing narrative.
