Sarah’s View:
Following UFC 301, fighters received rewards from the UFC Promotional Guidelines Compliance program, totaling $280,000. This initiative, replacing the UFC Athlete Outfitting Policy, emphasizes outfitting requirements and media duties. The event, held at the Rio Arena, aired on pay-per-view and ESPN platforms. Payouts, under Venum’s sponsorship, vary based on fight history, ranging from $4,000 to $42,000. Champions and challengers also receive bonuses. Additionally, fighters earn royalties from merchandise sales. This model acknowledges fighters’ contributions and ensures ongoing support. As the UFC prioritizes equitable compensation, it reflects the sport’s evolution and commitment to its athletes.