UFC 304, slated for Saturday, July 27th at Manchester’s Co-Op Live Arena, has stirred controversy with its start time. Scheduled to kick off at 10 PM E.T., the event translates to an inconvenient 3 AM start for British fans.
“As an athlete, it honestly doesn’t make that much difference,” Aspinall stated. “But as a fan who wants to watch it live? I think it’s absolutely terrible.”
Tom Aspinall is not impressed 😤 #MMA #UFC304 https://t.co/4yc6TG9W2S
— bjpenndotcom (@bjpenndotcom) May 1, 2024
Proposing a solution, Aspinall advocated for adjusting the schedule to accommodate UK viewers, suggesting an afternoon airing for American audiences. He emphasized the importance of catering to local fans and maximizing attendance at the arena.
While acknowledging the predominantly American audience, Aspinall astutely underscored the significance of UK MMA and advocated for a more inclusive approach, particularly regarding event scheduling aligned with local time zones. His advocacy reflects a broader trend within the MMA community, where international fighters and fans often grapple with inconvenient broadcast times.
By championing alignment with UK time zones, Aspinall not only seeks to enhance the viewing experience for British fans but also advocates for greater global accessibility and engagement with the sport. This call for inclusivity resonates with many within the MMA community, emphasizing the importance of catering to diverse audiences worldwide.
Sarah’s View:
UFC 304’s late start time, translating to 3 AM for British fans, sparks frustration. Interim heavyweight champion Tom Aspinall voices disappointment, highlighting the inconvenience for UK viewers on his YouTube channel. While minimal for athletes, Aspinall deems it “absolutely terrible” for fans. He suggests adjusting the schedule to suit UK viewers, advocating for an afternoon airing for American audiences to maximize attendance. Despite UFC’s predominantly American audience, Aspinall emphasizes the importance of accommodating UK MMA enthusiasts. His comments reflect dedication to both his sport and its global audience, following his victorious bout at UFC 295.