WWE is known for meticulously planning its future storylines and character developments well in advance. However, the reception from fans plays a crucial role in shaping these plans. Back in 2021, WWE featured a heel turn for Becky Lynch, unveiling a completely new mission for “The Man.”
The WWE Universe quickly embraced Lynch’s new character, prompting the company to launch the ‘Big Time Becks’ moniker and apply for its trademark. However, WWE’s trademark application faced opposition shortly after being filed, leading to ongoing legal proceedings.
Recent updates indicate that WWE has withdrawn from the legal dispute and relinquished their claim on the trademark. The opposition was substantiated by James K. Duck’s ownership of the term “Bigtime” within wrestling contexts.
According to the Trademark Trial and Appeal Board (TTAB), the decision was noted as follows: “Abandoned after an inter partes decision by the Trademark Trial and Appeal Board. For further information, see TTABVUE on the Trademark Trial and Appeal Board web page.”
With WWE abandoning the ‘Big Time Becks’ trademark, it is evident that the company has no plans to continue that character for Lynch in the foreseeable future. Becky Lynch, the current Women’s World Champion, has been a fan favorite and is not expected to undergo a character change anytime soon.
This decision marks a significant shift in WWE’s approach to Lynch’s character development. The ‘Big Time Becks’ persona, although short-lived, left a memorable impact on fans. However, WWE’s move to withdraw from the trademark dispute suggests that they are focusing on other creative directions for Lynch.
Fans have reacted with a mix of surprise and understanding. The legal complexities of trademark disputes are not uncommon in the wrestling industry, and WWE’s choice to step back from the ‘Big Time Becks’ trademark might be seen as a strategic move to avoid prolonged legal battles and focus on enhancing their current storylines and character arcs.
Becky Lynch’s current persona continues to resonate with fans, and her performances have consistently garnered positive reactions. The abandonment of the ‘Big Time Becks’ trademark does not diminish her impact or popularity within the WWE Universe.
As WWE continues to evolve and adapt its storylines based on fan reception and legal considerations, it will be interesting to see how Lynch’s character progresses. For now, the focus remains on her current role as the Women’s World Champion, a position that she has excelled in and continues to make her mark.
What are your thoughts on WWE abandoning the ‘Big Time Becks’ trademark filing? Let us know in the comments section below.
