WWE’s “NXT” is set to make waves this summer with a strategic twist on their upcoming TV special, The Great American Bash. Initially slated for a single night, the event will now span two weeks, with the action kicking off on July 30 and concluding on August 6. This change marks a significant shift from previous years when the Great American Bash was a one-time event or a Premium Live Event. But why the sudden two-week format?
According to Dave Meltzer in the latest Wrestling Observer Newsletter, the decision to extend the Great American Bash is rooted in a strategic maneuver to combat potential drops in viewership. The reason behind this adjustment is linked directly to the broadcast schedule clash with the 2024 Olympic Games, which will be airing on USA Network during this period. The Olympics’ extensive coverage of the games in Paris will overlap with “NXT’s” usual slot on USA, prompting WWE to adapt their broadcast strategy.
By moving the Great American Bash to SyFy for the two-week stretch, WWE aims to counteract the expected dip in ratings due to the Olympics’ dominance. Meltzer explained that this extended format allows WWE to pack each episode with high-profile matches and compelling storylines, thereby creating a must-watch experience that could entice viewers to tune into “NXT” rather than defaulting to the Olympic coverage. The two-week span is intended to maintain and even boost viewership levels by offering continuous excitement and engaging content.
The impact of the Olympics is not limited to “NXT.” WWE’s flagship show, “Raw,” will also experience a shift during this period, with episodes airing on SyFy on July 29 and August 5. These episodes will be crucial as they serve as the go-home show leading into SummerSlam and the post-SummerSlam edition of “Raw.” However, the approach for these episodes remains uncertain. It’s unclear whether WWE will adopt a similar strategy to that of “NXT,” though the potential for increased viewership tactics is high given the circumstances.
This strategic shift highlights WWE’s agility in navigating broadcast challenges and their commitment to keeping their programming as engaging as possible. By spreading The Great American Bash across two weeks and optimizing their match lineup, WWE is not only aiming to capture viewer attention but also to make the most of the summer’s competitive TV landscape.
Fans can expect an exciting two-week event filled with high stakes and high drama as WWE leverages this opportunity to maintain momentum and deliver top-tier wrestling entertainment despite the challenges posed by the Olympic Games.
